update Jan 2013 – If there are links out there on sites that are stealing your content, you may be better off letting them flounder on their own, and not giving them the boost this plugin offers. They’re competitors and scrapers, and Google doesn’t like them. My strategy changed a bit, and I prefer to let low quality backlinks die, so I no longer recommend this plugin.

Building links to your links has always been a key part of any advanced search engine optimization strategy. It’s one thing to get links in the first place, but it’s another to ensure that those links get indexed by the search engines.

What Are WordPress Pingbacks?
When someone links to your WordPress site, assuming you haven’t changed the default settings, then WordPress accumulates “pingbacks” (also known as “trackbacks”) as if they were comments.

If you’ve browsed through them before, then you know that they can be easily identified by the fact that they begin with … and they also seem to have very little value in being there, unless you’re smart, and can figure out something to do with them.

Where do Pingbacks Come From?
Now remember, these pingbacks accumulate whenever someone links to you, so that means they can happen in many different ways….

  • When you submit an article to an article directory and link back to your site in your author profile, that often creates a pingback.
  • When someone writes a blog post somewhere and links back to your WordPress site, that often creates a pingback.
  • When you submit posts into blog carnivals, blog networks, content syndication schemes, or anywhere else, that often creates a Pingback.
  • When someone illegally scrapes your content and displays it on their site, neglecting to strip out your links, that often creates a pingback.
  • If someone is running your RSS feed on their site, or turning it into blog posts, and your content has internal links, then that creates a pingback.

Why Do You Care About Pingbacks?
I used to look at the URLs shown in the pingbacks area and wonder if most of them even get seen by Google. After 5 to 10 minutes of research I realized that the vast majority don’t, in fact, usually get indexed.

The reason you would care about them is because that if you can get them indexed, then they will “count” as a backlink to your site. It’s a lot easier to get an existing page indexed than it is to get a new link, isn’t it?

How Do You Get Pingbacks Indexed?
If you have the time, you could look at all of your pingbacks, then make a list of all the URLs, and put some effort into getting them pages indexed through various methods, either by building links to them yourself though various methods, or by pinging” those URL’s.

Pinging a URL actually submits it to one of dozens of pinging services, telling them that the URL has been updated. This can trigger more visits to that particular URL from the searc hengine crawlers, usually helping with faster indexing of the page.

Perhaps you’re already doing that and I’m not telling you anything you didn’t know. If someone links to you, you put a little effort into getting that link indexed, then that link is going to hold more value for you. If that link never gets indexed, it never does you any good.

What if you Could Automate the Process? 
Enter one of the coolest plug-in ideas I’ve come across in a long time. This plug-in sits on your blog and runs on autopilot, and on a scheduled basis, it will…

  • Automatically grab the URLs that are linking back to your site from your pingbacks
  • Turn them into an RSS feed
  • Submit that feed to nearly 30 RSS directories
  • Help get them indexed.

We’ve been using it for over a month now on a few test sites, and in October and November, we’ll be rolling it out to every single site we own or manage.

Is It Safe to Use?
In my opinion, it’s completely “clean”, “legal” and 100% “white hat”.

There is nothing even remotely “grey” about this one, and in no way can this be interpreted by ANYONE as a violation of any Google guidelines. We’ve found it to be VERY effective.

Where Can you Get it?
You can check it out here (link removed – no longer recommended)  , where there is a sales page and a video to find out more.

Although it appears as if the video is primarily talking about article marketing, that is *not* the case, and the plugin is effective for any activity that generates a pingback. It’s really amazing.

If you already KNOW that you need to build links to your links, then skip ahead four minutes in the video where he digs in to the plugin.

As I said, this works very well – we’ve used it, tested it, seen improvement, we recommend it, and we’re increasing our use to every site we either own or that we work on for clients.

It’s a no brainer…

PS – While you’re at it…

Are You Spinning Content? 
If you’re familiar with “article spinning” then you might be interested to know that there’s been an HUGE update to “The Best Spinner” that was finally brought out of beta this past Friday.

“Spinning” content simply means to write multiple versions of what is essentially the same article, rephrasing words with synonyms, rewriting sentences, and reorganizing paragraphs into a “unique” article. If it’s done well, and by that I mean accurately, so everything still makes sense.

Those articles can then be posted and submitted in various places around the web, to help create more backlinks and pingbacks that you’ll want to get indexed.

While I would *not* call article spinning fully “white hat”, I WOULD argue that it merely automates what the majority of authors in the SEO world seem to be doing anyway – taking the previous concepts, thoughts and ideas of others, then turning them into “original content”.

The Best Spinner goes hand in hand with creating lots of pingbacks, so if you want to see something pretty amazing, check is out “right here“…

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I'm the CEO of Search Commander, Inc. and the founder / creator of SEO Automatic. I live with my wife and two sons in Portland Oregon, USA. and you can stalk me at Twitter or Google+, or even at both!

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