Last month, the search engines agreed together to support a new URL canonicalization standard to avoid some duplicate content issues. It allows you to label varying versions of the same url with the canonical URL in the head of the page, that you really want indexed

For example –

<link rel=”canonical” href=”” />

Search engines have said that they plan to treat this tag similar to a 301 redirect, but keep in mind that it only works within a single site, and not from one domain name to the next. Here’s a Matt Cutts video about the change that took place, and was announced at SMX West.

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Scott Hendison was a Portland Oregon computer store retailer that built a successful on-site computer repair business through Pay Per click and organic search engine optimization. Searching for “Internet consultant” or “search engine expert” today on nearly any search engine will find Scott Hendison on the front page, usually near the top of the results, with over 10 million competing web pages in this competitive field.

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