Swap Your Analytics Code
We put page and image size factors in the SEO review tool long ago, because it seemed logical that if Google was already counting page load speed for the Adwords quality score, then it would probably end up being counted as an organic factor too some day.
In 2009 during my Pubcon hosting presentation, I “predicted” that it would be coming soon, and since they had just added a site performance area inside Webmaster tools I wan’t exactly “going out on a limb” with my prediction.
The very next day, Matt Cutts announced that Google WAS going to be using page load speed as factor soon, and they also introduced a new plug-in for Firefox that was pretty easy to use, to show what was slowing you down.
It took another few months, but a couple of weeks ago, page speed as a ranking factor “went live”, and if you used their tool, it typically showed you that one of the biggest offenders on your website with Google Analytics itself.
Now Google has put out a new tracking code, which really needs to be replaced on your website as soon as possible.
If this seems like deja vu all over again, it is, because Google came out with a “new” version of the analytics code over a year ago, and you may have done this once already.
All you have to do is login to the same place – EDIT – which is the same place that you set up “GOALS” and grab that new code.