Quite often we run across some amazing products that can revolutionize certain tasks. They are often accompanied by long sales letters, that many people find obnoxious, so it’s hard to get past the hype.
Conversion studies have shown that these long sales letter format pages are incredibly effective, and that is why you’re seeing them more and more. They always sound too good to be true, and they almost always are, but every once in a while these “long sales letter tactics” to accompany a fantastic product, one that simply cannot be ignored.
I consider myself a lifelong student of marketing, and while I used to think of those as “crappy pages”, I’ve learned enough to know that the companies selling the product are using these layouts because they work.
In our quest for automation and efficiency of general SEO and marketing best practices, this is where I’ll continue to tell you about them as they come up…