Adding Relevant Content

Writing relevant content for your website is a must for increased SERPS ranking, increased website traffic and even your business’ integrity.  Why create content that is useless or so stuffed with keywords that reading it makes people wince or lose interest?

With the vast number of websites available on any given topic, you must give the reader a reason to choose your website over the competition.

image

If you’re not skilled at creating content,  you can occasionally find articles in the article directories that can be used for free, as long as you provide a link back in their “Author biography.

On the same page, perhaps even throughout the article, you can write a few original paragraphs of your own thoughts and impressions, even if you disagree. This changes the content sufficiently, provides additional information, and everybody wins.

Many sites will offer relevant content free of charge as long as you include the anchor text back linking to the writer’s site.

Hiring a skilled copy writer to create custom content for your website can prove to be invaluable, not only for your readers but for your sales volume and your rankings as well.

Readers lose interest quickly while surfing the net.  It is important to structure your content to keep a reader on your page and not on your competitor’s.  Use short paragraphs, use headings where appropriate and keep your word count between 450 and 650 words.

Determine a primary keyword phrase for each page and use it in the first sentence of your material, as well as the closing and at least three times in the body of the text.  Do not overload your text with keywords in an attempt to gain SERPS ranking for that keyword phrase.  Your website content should read naturally.  If you notice your keyword phrase when you read your content aloud, you need to change the text.

Keep your desired audience in mind when writing your content.  Attempting to write for anyone and everyone will result in content that lacks focus and contains confusing themes.  Never write content solely for a spider.

Search engines penalize websites that do not provide quality content intended for human readers- and if you’re wondering, yeah, they can tell the difference.

Don’t use fluff or filler to take up space on your website.  Find something of use to your readers and post that as your content- just make sure it relates to the theme of your website.

If necessary, do your homework, hire an expert, interview the baker down the street to find out what kind of flour works best in making muffins – whatever it takes to provide relevant, useful information.

Each page should flow naturally from your homepage, offering detailed pages on each subject listed on your home page.  User friendly navigation maps labeled with catchy, common sense titles are a great way  to help guide users to different topic areas of your website.

Always read your content aloud and rephrase any thoughts that sound confusing or cause you to stumble while reading them.  Eliminate unnecessary words and use your text to entertain and inform your readers.  If it’s not relevant, it has no place in your website content.

This article was originally published in Scott Hendison’s SEO 101 section as Adding Relevant Content and was reprinted with permission.