About SEO Automatic

Scott Hendison of Search Commander, Inc. originally developed SEO Automatic in 2008 as a single SEO review tool that could critique a webpage in an instant.

That was followed almost immediately with the 2009 release of the perfect WordPress setup plugin which saved even the most experienced WordPress users at least 20 minutes for every setup.

Throughout the rest of 2009 we released:

• Several other unique SEO automation tools
• Multiple badass WordPress plugins
• Both free and paid membership options
• The first full SEO review iPhone app

In 2010 so far, we’ve launched:

• White label options for SEO firms & agencies
• The free and paid Android app is now available

Why the name “SEO Automatic”?
Just like with any business process, the key to success is efficient systematization and replication, and that’s the philosophy behind the name.

Google is the number one search engine in the world not only because they deliver fast & relevant search results, but because they’ve successfully automated their process.

They’ve leveraged technology to be efficient. Google doesn’t rank websites manually, or they’d never be able to keep up!

From the time I edited my first title tag, until the time I fully adopted WordPress for developing websites,  I was of course, doing everything manually.

As our business grew,  the employees learned the “right way” to do SEO, but once they knew what to do, they would then spend endless hours performing repetitive tasks.

Unfortunately, there aren’t enough minutes in those hours,  so we developed our own tools, applications, and processes to replace those repetitive tasks. This allows us to better focus on growing and running each business creatively.

A Little History
Sitting in the audience at the 2007 SES Local show in Los Angeles, I mentioned to someone that the reason I preferred using WordPress was because we could make it “do all of the “SEO stuff” automatically, allowing clients and authors to simply add content and build links.

I told him I was pretty much on “SEO Automatic”, and the minute I said it, I popped open my laptop and registered the domain name.

Time rolled on, and in the summer of 2008, I ran across another site with a similar review tool, and I contacted them about becoming a sponsor, or even the only sponsor of their nifty tool, and they blew me off.

I emailed them three times, but apparently they were happy with some Ad Sense revenue, and in fact they suggested that I target them in the Google Content Network with a banner.

I then offered to license the tool for use in my own domain, and while they said it was an interesting idea, they didn’t want to do it at this time.

I then decided to simply do it myself, and do it better, so that’s what we’ve done by turning he tools all into WordPress plugins.