Having an outdated copyright date on a website can make it look ignored not only to the search engines, but your visitors as well.

If you manage a bunch of sites, whether they’re static or dynamic, that could mean some annual changes, or more often, an outdated copyright date at the bottom of every page.

Did you know that there’s an easy way to keep that updated automatically? I did, but until recently, we never took the time to put in all of our sites.

On any server that supports PHP, so if you simply drop this code wherever you want, (for example, into your WordPress themes footer.php file) then you’ll automatically have a current copyright date on every page.

&#169 <? echo date(“Y”); ?>

The first four characters are the circle C  the copyright symbol,  and what’s inside the brackets generates the date. You can of course add anything to this that you wish, like All Rights Reserved, your company name, your domain, or even links to this site. 😉

What if your server doesn’t support PHP, or for some reason this doesn’t work?

Here’s a pretty cool tool that gives you even more flexibility, and although it uses JavaScript, it’s still better than an outdated page

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Scott Hendison was a Portland Oregon computer store retailer that built a successful on-site computer repair business through Pay Per click and organic search engine optimization. Searching for “Internet consultant” or “search engine expert” today on nearly any search engine will find Scott Hendison on the front page, usually near the top of the results, with over 10 million competing web pages in this competitive field.

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