Manually looking at certain aspects of your website to determine your “SEO readiness” is really not a complicated task once you know what you’re looking for, but it’s tedious.

No matter their skill level, anyone familiar with SEO would probably look at a few basic elements of your webpage.

These elements are nearly always the same no matter how big or small the website, and include the following:

1. Title tag
2. Description tag
3. Keyword tag
4. Header Tags
5. Alt Tags

Beyond those basics, they’re going to look at even more…

1. Your sitemap
2. Your robots file
3. Internal links on your pages
4. External links on your pages
5. Page & Image sizes
6. Design / styling issues
7. Server Issues

This tool tells you where you stand on each of these things, then it tells you what I think about each of them, and then it provides some recommendations, with a couple of other things thrown in for good measure.